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News
from
Alta
Rancho
Pet
&
Bird
Hospital
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March
2010
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Dear Reid,
Greetings friends,
Hi all,
Just recently back from the Western Veterinary Conference; a 5 day seminar held at the Mandalay Bay Convention center in Las Vegas. 12000 of my colleagues and I met to review the latest advances in Veterinary Medicine. I spent about 30 hours in lectures, covering subjects from cardiology to diabetes. I spent a full day honing my ultrasonography skills in an advanced abdominal ultrasound course. After all that "schoolwork" I did manage to connect with old friends and enjoy some of the great restaurants in Las Vegas and even got to see Carlos Santana live at the Hard Rock!
We are busy integrating the new information I brought home into our diagnostic and therapeutic protocols in order to serve you and your pets better.
One of the highlights of the convention dealt with the importance of early detection of disease, a perspective we have always supported. We have a series of promotions planned to help encourage preventive medicine. This issue will outline our new " Cancer Screening" initiative!
We continue to have a great response from clients who have set up their Pet Portal pages. They love having easy access to all of their pet's vaccine and drug history, as well as direct access to our online store. If you haven't logged into your pet portal yet, please take the time to explore it. This link will show a short video of how to work the system.
Pet Portal Video Instructions
Thank you for entrusting your pet's health care to us.
Sincerely,
Reid Shufer, D.V.M.
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| Contact Us |
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8677 19th Street
Rancho Cucamonga, California 91701
Phone: 909-980-3575
Fax: 909-948-5167
e-mail: Arphweb@aol.com
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Cancer Screening
Saves Lives!
Cancer is the number 1 cause of death in dogs and the number 2 cause of death in cats (after kidney disease). 1 in 4 dogs is likely to get cancer in his/her lifetime.
One of the reasons cancer is so deadly, is that we often don't detect it before it is too late to do anything about it.
Imaging technology has greatly enhanced our capacity to detect cancer at its most treatable stages. Radiographs (x-rays) and Ultrasonography allow us to visualize the inner organs with a resolution that lets us detect tumors as small as a pencil eraser. While these modalities have their limits as well, their use can greatly enhance our detection ability.
In order to improve our chances of reducing cancer related fatalities, we are instituting a Cancer Early Detection Campaign, which will run through the end of April. During this campaign, we will be offering diagnostic imaging packages at substantial savings to you. Our hope is that the cost reduction will make it easier for you to give your pet's the optimal care they deserve.
Click here for details on our Cancer Screening Campaign
Recession Woes Got you down? Cheer up with this hilarious Cat Video.!

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Facts about Cancer in Pets:
- Cancer is the #1 natural cause of death in older pets.
- Cancer is the #2 natural cause of death in cats
- Dogs get cancer at roughly the same rate as humans.
- One in four dogs die of cancer.
- Over 50% of the dogs over age 10 will die of cancer.
- Just like in humans, cancer can occur in virtually any part of your dog's body.
- Approximately 1 in 4 dogs develops a tumor of some kind during his lifetime.
- The cause of cancer in pets, just like people, is largely unknown.
- Common risks of obesity in pets include many forms of cancer.
- Cancer treatment in pets is approaching the sophistication of that in people.
- Certain breeds are more prone to cancer than others, the table below lists some of the breeds with high incidence of cancer and the most common type that they get.
Bernese Mountain Dog Histiocytic sarcoma (soft tissues)
Golden Retriever Lymphoma (lymph nodes), Osteosarcoma (bone)
Boxer Lymphoma (lymph nodes) Brain Cancer
Boston Terrier Mast Cell Tumors
Cocker Spaniel Lymph nodes, Lymphoma, Hemangiosarcoma (blood vessels/spleen)
Labrador Retriever Lymphoma (lymph nodes, Hemangiosarcoma (blood vessels/spleen)
English Springer Spaniel Mammary gland (breast)
Pug Mast Cell (skin)
Shar-pei Mast Cell (skin)
Greyhound Osteosarcoma (bone)
Rottweiler Osteosarcoma (bone)
Any large or giant breed Osteosarcoma (bone)
Collie Nasal Cancer
Scottish Terrier Transitional Cell carcinoma (bladder), Melanoma (skin/mouth)
Chow Chow Stomach Cancer
Cats:
Siamese and Burmese cats appear to have a higher incidence of cancer than other breeds
Some cancers in cats are related to the Feline Leukemia Virus.
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Give the Gift of Health and everyone wins!

The greatest compliment you can give us is your personal referral to friends and family. We have created our "Gift of Health" program to help you encourage referrals to our practice. Here's how it works:
- Refer your friends or family members to us and as new client referrals they will receive their 1st visit at 1/2 off the normal fee.
- That is a $19.00 savings!
- When they come in, we will send you a thank you letter with a coupon for $10.00 on any veterinary services (food, drugs and supplies are not eligible).
- After you refer 10 clients to us, you will become a permanent "Good Health Ambassador" and receive 10% off on all your veterinary services for the year.
If you are happy with the services we have been providing, spread the word and give the Gift of Health to all your friends today.
We appreciate your support!
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Save $20%
On Cancer
Screening!
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Cancer
Screening
Campaign
Click here
for details
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Offer
Expires:
April 30th
2010
Vaccinations
must be
current.
Sedation may
be required
for testing,
if needed
charges will
be
additional.
Valid for
screening
only, not
applicable
for sick
pets.
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Free
Dental
Evaluation
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Questions
about your
pet's dental
health?
Let Our
Technicians
Evaluate
Them for
FREE!
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Offer
Expires:04/30/10
Must
present
coupon at
the time of
service.
Appointment
Required.
No pet limit
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$100.00 Off
any Tumor
Removal
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Does
your pet
have
lumps or
bumps
you've
been
wanting
to
remove?
Schedule
Surgery
now and
Save!
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Offer
Expires:04/30/2010
Limit 1 per
family.
Coupon must
be presented
at the time
of service.
Physical
exam
required
within 4
months of
surgery.
Valid for
dogs and
cats. Must
be scheduled
surgery
during
normal
business
hours. Not
Valid with
other
coupons or
promotions.
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Save $5.00
off
Heartworm
Test
|
Save
$5.00
off the
cost of
Heartworm
testing
when you
purchase
12
months
supply
of
Iverhart
Plus
Heartworm
Preventive.
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Offer
Expires: 04/
30/2010. No
limit on
number of
pets. Test
can be
performed
during an
exam or
during our
clinic hours
12:30 to
3:00 PM
Mon-Sat
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Frontline
1 Month's
Supply Free
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Get a jump
on Fleas
this season!
Buy 6
month's
supply of
Frontline
Plus
Flea and
Tick Control
solution and
receive 1
month's
supply
free. (A
$12.00
Value!)
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Offer
Expires:
Expires:
04/30/2010
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$30.00
Credit
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Earn up
to
$30.00
for your
opinion!
Help us
build
our
business
by
reviewing
our
hospital
on the
web.
Your
opinion
matters!
Print
out your
review,
bring
them in
to the
front
office
and
receive
$5.00
hospital
credit*
for each
review
you
submit
(up to 6
review).
We
encourage
your
honest
opinion
of our
practice.
if you
have a
harsh
review,
I
encourage
you to
address
it
directly
to me at
drshuf@aol.com,
before
posting
so that
I can
address
your
issues
and
improve
our
practice
for all.
Click
the
links
below to
go to
the
review
sites
for our
hospital.
You can
copy and
paste
your
review
from one
site to
the
next.
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Offer
Expires:
04/30/2010
Maximum
$30.00
credit per
household.
May be used
on any
veterinary
services or
products
except
diets.
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